My son is obsessed with vehicles. He has lots of toy cars and trucks at home and one of his favorite brands is, of course, Hot Wheels. So when we got invited to attend the Hot Wheels Make It Epic launch in Toy Kingdom in Megamall several weeks ago, we were all really excited.
As we all know, Hot Wheels has been creating thrilling vehicle experience through innovative product and content for more than 40 years now. It continues to evolve into a global lifestyle brand for boys of all ages and has now become the leading toy vehicle property in the market.
Hot Wheels remains true to its brand promise, to continue to be better, go faster, and jump higher. It never settles to be just ‘good enough’. It is determined to raise the bar encouraging boys to set a new record to break.
This year, Hot Wheels is up for another challenge: Don’t Just Make It Awesome, Make it Epic! After all, Hot Wheels is not just a toy… It is the ride of your life.
Their new campaign aims to empower boys with exhilaration and achievement. With all the new and exciting products lined up for 2016, from the extensive car collections, to the coolest track sets available, boys will be inspired to play bigger, faster, higher, cooler, louder, anywhere, any way.
Hot Wheels dares you to start an epic collection… create epic tracks… build an epic race…
Sure enough, during the event, we saw some of the epic tracks the Hot Wheels has to offer.
Kids of all ages were so excited to try them out, including Ziggy of course!
If you weren’t at the launch though, don’t fret because Hot Wheels has so much more to offer to all of us Hot Wheels lovers for the entire year. Here are some of what you can look forward to.
The New 2016 Basic Cars
Collecting die cast cars has never been this epic!
Introducing, the all new Hot Wheels Basic Cars with over 400 designs to collect this year. Collecting Hot Wheels basic cars comes on purpose – exciting and challenging. Every kid collects at 5 or 10 cars pertheme. Build your own epic collection and go to www.HotWheels.com to check the latest and the hottest designs.
The New Track Builder System
Build your Epic Race. Empower to Create.
Creativity is the Hot Wheels promise and this year they are bring you the newest science of Hot Wheels Track Builder System. Here, building is unlimited. It comes with a Starter Kit, track parts and accessories to build your own traffic. Kickstart your collection with this new and improved Track Builder System.
Connect Your Sets – Playsets
The orange iconic track connects you to imaginative storytelling. Jam with your friends and connect your sets. Play along with city and off road challenges with the SPEEDTROPOLIS playset, AUTOLIFT EXPRESSWAYS and more. Increase velocity with motorized tracks and race to the finish with powered launchers. With Hot Wheels Tracks & Playsets, PLAY IS EPIC.
Hottest Properties
It’s Epic when you have your favorite action character comes in a die cast vehicle. Hot Wheels brings you the hottest properties this year with designs of your favorite superhero, villain and legacy characters on Star Wars, Marvel, DC Comics Justice League, Nintendo, Fast & Furious and more. Entertainment speeds up with these cars with over 50 designs to collect.
#makeitepicPH
Online is the new race track. Hot Wheels bring you the latest destinations online for you to stay connected with them. It’s gonna be epic with online promos, games, stories and memorabilia boys from all ages will enjoy. Stay on track with the Hot Wheels Philippines social media pages and website.
Exciting Events – Make sure you’ll be here!
SUMMER – 2016 EPIC RACE
Competition becomes tighter and creativity becomes cooler. At this national race to awesomeness, kids will define the race and build an epic challenge themselves will face. Check out the nearest Toy Kingdom for more details or like Make it Epic Philippines on Facebook.
SEPTEMBER – 2016 EPIC CITY
Have you been dreaming of the biggest collection of tracks and playsets of Hot Wheels? Then here’s the EPIC CITY, a metropolis of endless possibilities. Brought to you by Toy Kingdom, the amazing toy store, be there at the first and a record-breaking attempt of the biggest Hot Wheels City.
There’s so much to look forward to with Hot Wheels this year! Don’t miss any of their exciting events and offerings. We sure won’t!
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