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It’s the end of the year 2012 and it’s common for people to think of how they spent their year. Many of us would probably look back and remember the things that did not go well for us, the things we continuously complain about. However, have you stopped to think of the things you’ve taken for granted? I’m guessing that most of you have not.
The thing is, we usually take the simplest things for granted because we’ve been blessed with them all our lives. Take how we deal with our monthly periods for example. Most of us dread it because they make us feel uncomfortable and we have no choice but to take extra care of ourselves by using tampons or maxi pads in order for us to continue going about our day with ease. It sounds like such a small issue to most of us but not to the millions of girls in developing countries who have to miss school for at least a week just because of their period. 
Did you know that in countries like Rwanda, a maxi pad costs more than their daily wage? Because most girls can’t afford to buy them, their only other option is to use cloth rags, tree barks or even mud to prevent leakage. Not only are these options ineffective, they can also cause severe reproductive health consequences.
It’s a good thing though, that an organization called Sustainable Health Enterprises or SHE, has decided to help with this issue. Here’s some information about the organization and their programs.

“Sustainable Health Enterprises or SHE is a social venture that is on a mission to invest in people and ideas that are typically overlooked (and often taboo) as vehicles of social and economic change. The SHE28 campaign is its initiative to address this pressing and silent problem through innovative product design and sustainable economic opportunities for women and their communities.  

SHE has developed an patent-pending, low-cost, and eco-friendly menstrual pad, the SHE LaunchPad, that makes an absorbent core (the highest material cost driver) for pads from agro-waste (i.e, banana fibers) without using any chemicals or super absorbent polymers. The SHE28 campaign launched in Rwanda in 2009, and girls and women, will now have access to a menstrual product that will be priced at 5 cents/pad. 

SHE is coupling its LaunchPad with a sustainable business model that will create economic opportunities all across the value chain – from the banana farmers who will sell their banana fiber to SHE to the women entrepreneurs that will be equipped with business skills training and education to sell the LaunchPads in their communities. For every women-led and operated business that SHE invests in, approximately 100 jobs are created and approximately 100,000 girls and women have access to affordable menstrual pads.”

I think this is such a great cause because it does not only deal with the menstrual issue, it also addresses women entrepreneurship. SHE has done a tremendous job with this alone but they’ve done so much more. In 2010, the SHE team hit the streets in Kigali with their Breaking the Silence on Menstruation event. They talked to girls, women & men regarding how to break down menstrual taboos that serve as a barrier to girls’ education. Because of this, the Rwandan government placed a new line item in the national budget for a $35,000 procurement of menstrual pads for the poorest girls. Such an achievement!

If you wish to be involved in this great cause, here are a few ways in which you can help:
  • Give $28. Support SHE.
  • Break the silence and go viral — share the SHE28 campaign video with everyone you know!
  • Get the word out – tell your friends to support SHE on Twitter – donate your voice (link to Thunderclap)
  • Follow SHE on its website and blog or find them on Twitter and Facebook.

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