A few weeks back, I blogged about the Hot Wheels Make It Epic Campaign. If you missed it, let me tell you all about it again here.
Hot Wheels, the #1 vehicle toy brand in the world, released a new campaign for 2016, known as the Make It Epic campaign, which is rooted in the overall Hot Wheels brand purpose of exhilaration and achievement for every kid. It is a call-to-action to all boys to show what they can do with Hot Wheels through customization and competition, through imagination and hacks, through cool cars and a daring attitude. This encourages and enables boys to experience a sense of achievement.
Epic is a challenge to boys to make Hot Wheels play bigger, faster, higher, cooler, louder, anywhere, any way. It is the promise of exhilaration. Thus, the tagline “Don’t just make it awesome, make it epic!”.
Part of this campaign is the Hot Wheels Epic Race, which we (hubby, our son, Ziggy and I) got a chance to witness for ourselves last April 9 at the SM Megamall Event Center.
Before the race proper, we got a chance to explore the area and we saw kids, both boys and girls, trying out the new Hot Wheels Track Builders.
Of course, the different Track Builders were on display too for those who wanted to buy. There are so many to choose from!
There was also a diorama of a Track Building Home on display, where kids could see how they could transform their own room to a Hot Wheels Epic race track using tracks, connectors, launchers and stunt kits from the all new Track Builder Unlimited. Too bad I wasn’t able to get a full photo of it though but you can see glimpses of it with these two photos below.
The highlight of the area though was, of course, the Gravity Racing Platform, which is where the race took place.
It was so easy to join the Hot Wheels Epic Race:
1. Purchase at least two Hot Wheels Basic Cars from the participating store.
2. Maximum 2 trials per car, the fastest speed will be recorded.
3. Top 20 (fastest speed record) will be shortlisted to join the Area Qualifying Rounds
The Area Qualifying Rounds were scheduled as follows:
April 9 – 10 – SM Megamall, Central Qualifying
April 16 – 17 – SM BF Paranaque, South Qualifying
April 23 – 24 – SM San Lazaro, North Qualifying
During the race, we witnessed both boys and girls picking the best Hot Wheels Basic Cars and trying them out at the Gravity Racing Platform in an effort to get the furthest and the fastest time.
It was really exciting to watch! The kids weren’t the only ones having fun, even their parents too!
The fastest 20 per qualifying site will advance to the semi-finals on May 14 at SM Mall of Asia. Exciting!
If you’re interested to see what the Track Builder sets look like, here’s a sample.
Take a peek at how a set can look like when built. The thing I like most about these sets is that it gives kids the freedom to really be creative in building a really EPIC track according to their preference.
Our Ziggy wasn’t able to join the race, but at least he got to take home some Hot Wheels cars and a sample track! He was so happy!
We can’t wait to start buying him his own Track Builder sets soon!
To learn more about Hot Wheels, visit www.hotwheels.com or follow them on Facebook (MakeItEpicPH), Instagram (MakeItEpicPH) and YouTube (youtube.com/hotwheels).
Hot Wheels is epic! oppss! HAHAHA
It’s my favorite toy talaga not just for my kids pero para sa akin din 😉
Hot Wheels and little boys are synonymous. I think most kids have Hot Wheels, we have small collection here, as well. My kids would have a blast on that gravity racing platform for sure. Looks like Ziggy had fun, too. 🙂 Naimagine ko na kids ko, they would be hard to pry away from it once they start playing with it.
May Palacpac recently posted…On bag handle wraps and mom outdates!
Haha! I know exactly what you mean by that. 🙂
Janice recently posted…Belo Baby: A Review of Belo’s New Products for the Most Delicate Skin & the Most Meticulous Moms
Ang cute ng poker face ni Ziggy! By the way, how much are the track builder sets?
MomsterTeacher recently posted…Guess Who’s Back!!!
Wow! That’s really epic! ? For some reason, my daughter likes Hot Wheels cars too. And you mentioned that there were girls who also got their own cars and tried them in the Gravity Racing Platform. It only shows that HW cars are not just for boys but for girls as well. Thank you for sharing! ?
Yes, exactly! Girls can like playing with cars too. 🙂 Why not, right?
Janice recently posted…Belo Baby: A Review of Belo’s New Products for the Most Delicate Skin & the Most Meticulous Moms
I like Hot Wheels! I will get a track builder set for my nephew on his birthday! 🙂
Joy recently posted…McDonald’s Philippines treats thousands of Joys to a best-tasting experience: All Joys Get Free Chicken McMcMcDo
Oooh, I haven’t seen a race in years! It’s nice to see Hot Wheels bringing activities like these back. My daughter is fond of toy cars. Maybe we’ll be into car racing when she grows a bit older.
Anna Trogo recently posted…Any time is the best time to set life goals
We have a growing collection of Hot Wheels cars here too. Someone once gifted the kids with a track but it wasn’t long before they forgot about it. Building it themselves, I think, would be interesting instead of just making the cars go on a track that mom assembled. Haha
Ma.Me.Mi.Mommy recently posted…Styled by ZIPPY
My son wanted so much to join this, but he and his dad were arrived late. To make him feel better, his dad just bought him new Hot Wheels cars.
Maria Teresa Figuerres recently posted…Easter Sunday Lunch at Boon Tong Kee
I felt bad we missed this event because my youngest would have enjoyed this tremendously. He has a whole bunch of Hot Wheels care of his cousin and a couple of race tracks. It’s hours of fun racing those cars.
Louisa recently posted…Calaguas Island Summer Adventure
I have a baby girl but I have a feeling she will love this. She has this thing about toy cars and helicopters.
I wanted to attend this event because hubby is a fan of cars. Too bad we missed the one near us. The little one has shown signs of loving cars too. Looks like he got it from his dad.
Nina Sogue recently posted…Posh Nails Mother’s Day Giveaway
If only I had a boy! Bunny likes stuffed toys and her lutu-lutuan sets so she’s not that interested in hot wheels. My cousin would love this though and my hunny’s pamangkin too!
Denice Diaz recently posted…Dear Daughter Pt 7
Hot Wheels are really sizzling hot It’s too bad that we missed this event because of prior commitment but I am sure my son would’ve had a blast. He is now enjoying his new Speedtropolis play set and wants to get more! Hehe
jared’s mum recently posted…Do You Ever Feel Like You Just Can’t Win?
this makes me want to have a boy! hahaha, i had something similar when i was a kid (yes i was more into cars than dolls :), these tracks are super fun and kids take longer to tire of them
[…] month, I shared with you our experience when we came to watch the start of the Hot Wheels Epic Race 2016. It just seems like yesterday but the summer is almost over now and the race has also come to a […]
[…] I had a chance to attend some of the Hot Wheels Make It Epic events. You can read about them here, here and […]