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As a freelance writer, I consider myself a businesswoman. I’ve yet to register my services officially as a business but that’s eventually what my goal is.

For the past four years, I’ve learned a lot about what it takes to succeed in what I do. At the same time, I know there’s still much for me to learn. That is why, when I got an opportunity to attend the second leg of Asus Philippines‘ series of #IncredibleWorkshops I readily accepted the invitation.

The event took place at the Event Center of Century City Mall in Makati last June 2, 2016. The speaker that day was no less than one of the owners of Mercato Centrale, RJ Ledesma, who talked about Finding the Right Recipe For a Successful Start-Up Business.


In his talk RJ shared that there are basically four (4) Ingredients for Entrepreneurship: Part Smarts, Part Hustle, Part Balls and Part Luck / Timing.

Specifically, he shared with us the following:

Ingredient 1: A Cup of Vision and Ambition

RJ says that a business endeavor can start with what you are passionate about. So find out what that is! He also said though that “Entrepreneurship is all about your irritation” and that your inspiration for your business can come from your “pain points” or the things that irritate you.

Ingredient 2: A Teaspoon of Self and Industry Awareness

Apparently, the story of Mercato’s success was not easy. According to RJ, there were a lot of established competitors who were bigger when they started as well as a lot of copycats. However, it still pays to know yourself well and at the same time be aware of what’s happening in the industry because it will guide you in making the right decisions.

Ingredient 3: A Dash of Innovation

Here he shared the importance of Pivot. As an example, RJ shared how he and his team decided to shift Mercato from a morning market to a night market because they believed that making that change would help them be more successful. And they were right!

Ingredient 4: A Generous Serving of Hard Work and Dedication

At the end of the day, RJ says that hard work is all about hustle. A business will not be successful unless you really put your heart and soul in it.


RJ also shares though that technology has played a huge part in not only the success of his business but also in his personal life. He’s a dad and husband too, plus he has other “rakets” as well. Technology has enabled him to balance all that well. Specifically, RJ shares that the “VivoBook has really been one of my secret weapons. It has amazing graphics and a powerful processor, which allows me to surf multiple browsers at super speed.”

As a work-at-home mom, I definitely understand how important technology is. It plays a huge part in my life too. I will not be able to do what I do without my laptop, my cellphone and the Internet.

Asus understands that as well. The brand is the No. 1 Consumer Notebook Brand in Asia Pacific. Asus introduced the Asus VivoBook Flip, which helps you to easily flip to work and play. It boasts of a slim and lightweight design, with solid engineering from every angle.


Major Specifications:
6th Gen Intel Core i7 Processor
Discrete Graphics Card
10 hours all day battery
IPS display technology
Type-C USB
Touch Screen
Smart Gesture

VivoBook Flip TP301 weighs a super-light 1.5 kg and it’s 10% slimmer than the previous generation, measuring just 19.9 mm thin. It’s robust and remarkable 360-degree, multi-gear metal hinge gives you the freedom to organize your life the way you want. Do serious work in laptop mode or flip into tent mode to share or discuss stuff with your colleagues. You can also create your own personal movie theater in an instant with the stand mode.


The Flip TP301 features a powerful 55Wh battery to give you up to 10 hours of battery life. It also gives you a powerful, energy-efficient performance with up to 6th-generation Intel Core i7 processors, NVIDIA GeForce 920M discrete high performance graphics and Windows 10.

With either 1TB HDD or 126GB SSD, Flip TP301 has more than enough space for your business presentations, photo albums, and multimedia content. The new, reversible USB Type-C port makes connecting devices so much easier. Fast USB 3.1 Gen lets you transfer a 2GB movie to a USB drive in under 2 seconds!

Typing comfort is all in the details as well. The Flip TP301’s superb keyboard has full-size keys and just the right amount of key travel to make it supremely comfortable to use.


Here’s the complete list of Asus VivoBook Flip Models:

  • Asus VivoBook Flip (TP200SA-FV0128D) – Php 19,995
  • Asus VivoBook Flip (TP301UA-DW009T) – Php 28,995
  • Asus VivoBook Flip (TP301UA-DW010T) – Php 28,995
  • Asus VivoBook Flip (TP301UJ-DW056T) – Php 40,995
  • Asus VivoBook Flip (TP301UJ-DW057T) – Php 40,995

#INeedAFlipbook! I could certainly use an ASUS VivoBook Flip of my own!  I can already imagine how it will make it easier for me to balance work and play.

For more information about the Asus VivoBook Flip and other Asus products, visit www.asus.com.

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1 Comment

  1. Thanks for sharing this post, I’m really looking for this cuz I’m planning to buy Asus Vivobook Flip. Thanks again!
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