Women empowerment has been an advocacy of mine for the last several years. I believe that women do so much already for their families, friends, workplace and community. Unfortunately, not all women are able to realize their full potential because of some barriers they have to face in life, such as lack of education and no access to resources, among others. So, when I heard about this campaign by Coca-Cola that supports women empowerment, you bet I went ahead and decided to support it.
We all know that Coca-Cola is the most popular and biggest-selling soft drink in history. Aside from that, it is also the best-known brand in the world. It’s nice to know that they have decided to do their part and give back to the world by helping the people who they consider to be the pillars of their business, which in the Philippines are the hardworking women sari-sari store owners.
Empowering women, improving lives.
In 2010, Coca-Cola launched the 5by20 campaign with the goal of empowering 5 million micro-entrepreneurs by the year 2020. They recognize women around the world, from fruit farmers to artisans to vendors, as the pillars of their business.
Through 5by20, the company aims to address the most common barriers to success that women face by giving them access to business skills training courses, financial services and connections with peers or mentors.
Through the STAR (Sari-Sari Store Training & Access to Resources) program, Coca-Cola works with TESDA and other agencies to teach women sari-sari store owners valuable skills such as recording and inventory, organizing merchandise in the store, cleanliness, customer service, conducting background/credit checks on customers and calculating mark-up on products.
It gives me great joy to see how a brand that I support is helping millions of women to improve their lives. Be inspired too by watching this video of theirs, which shows Coca-Cola’s belief that when a woman owns a business, no matter how small, it’s not only her and her family who benefits, but also the whole community. Because when a woman owns a business, you can count on them to open happiness.
To learn more about Coca-Cola’s 5by20 campaign, do visit www.coca-cola.com.ph/en/5-by-20.
Disclaimer: This is a sponsored post but all opinions are mine.
How nice of Coca-Cola to support women everywhere.
Rowena Wendy Lei recently posted…Collapsible Lunch Boxes from Baby Lab!
What a great campaign from Coca Cola 🙂
Yvonne Bertoldo recently posted…It takes GUTZ to be a Guttierez in Paradizoo Theme Farm in Mendez, Cavite and Residence Inn, Tagaytay under Zoomanity Group
Coca-cola, for me, has the best marketing ads and campaigns ever! I love how they are able to continuously reach out and connect with their consumers. This will be a great campaign for those housewives for sure. 🙂
Louise recently posted…Unfair Screening of the MMFF 2014
Oh I just read about this earlier! YOu know, I agree with this in terms of how small business help others also, not just the business owner. 🙂 This is what my boss is trying to do in his own community in Australia.
May De Jesus-Palacpac recently posted…Christmas Traditions 2014: A party at the orphanage
Another great campain from coke.. Love the company!!
Skinny B recently posted…One Good Deed
i always love the idea of something that empowers women. i guess there are many advocacy now a days that help woman to know and value their true worth 🙂
melandria romero recently posted…Care for a Sili Ice Cream or Pili Ice Cream?
great campaign…its gender sensitive…
nice one coca-cola 🙂 parang masaya and madaming matututunan ang mga sarisari store owners to improve their business
Aci recently posted…FoodTrip: Mr. Fast Foo
Nice talaga campaign ng Coca Cola. I’m sure a lot of women will be interested to own or improve their business.
Michi recently posted…Olaf Party
Coca-Cola talaga has great ad campaigns ever since. I love their idea of supporting women, so empowering!
Millie recently posted…Midas Goes Sunday Brunch & All That Jazz #MerryMidas
This would really help as a lot of sari sari owners fail because they fail to manage their finances. It would equip them with financial concept so they can manage the business better.
Franc Ramon recently posted…Lessons Learned from Scott Jurek
What a great cause! Women should take these opportunities to their advantage. Mas mahirap na ang buhay these days and we all need support from these big companies.
TweenselMom recently posted…Disney On Ice 2014 – Dare To Dream
Amazing campaign for Coca-Cola helping small business educated is a huge achievement.
Manu Kalia recently posted…Pizhichil Ayurvedic Herbal Oil Massage For Detox And Rejuvenation
I love how this softdrinks brand, Coke do their advocacies. Most especially with the relevance of it in the society, it helps women do their think and work their full potentials.
This is such a great and note-worthy campaign from Coke. I hope more brands can take on projects to empower women.
Phenomenal Mama recently posted…Seda Nuvali: Where to Stay for A Nuvali Staycation
Kudos to Coca-Cola for coming up with this campaign!
xoxo
MrsMartinez
MrsMartinez recently posted…Multiple Intelligence Giveaway
THis is such a great campaign. There’s not many campaigns out there for women and this is so awesome to see
Alissa recently posted…The Day Before Christmas
What a great campaign from Coca-Cola!
Mommy Peachy recently posted…PLDT Home Helped Keep Our Family Close
I salute Coca Cola for doing this campaign.