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I love to shop for my kids and one of the things I love to buy them is clothes. As a mom, I always look for good quality and comfortable clothes but of course, because I want my kids to also look good, I try to choose stylish ones as well.

One of the clothing brands I find really stylish is ELLE. The brand actually celebrated its 70th year here in the Philippines last September 19 at the Mega Fashion Hall at SM Megamall and I was fortunate enough to have been invited.


The celebration was a chic fashion event that highlighted the legacy of ELLE for women and kids and showcased their iconic styles over the last seven decades along with the most vogue styles of today.

The fashion fete was hosted by Nicole Andersson and featured an array of activities such as the ELLE Exhibit, with prominent issues of the magazine together with the Kids and Juniors collections on display; and experiential areas where participants got to decorate their own shirts and shoes, take Instagram photos for printing as souvenirs, and learn more interesting trivia about the beloved brand.


Celebrity stylist Alyanna Martinez also came out to give tips to parents and kids on appropriate and stylish dressing, particularly for the anticipated Fall/Winter season.


Of course, what’s a fashion event without a fashion show, right?

Models rocked the catwalk that day with the limited edition “7 Decades, 7 Dresses” headlining the show featuring new frocks that mark each of the brand’s 7 decades. The featured styles include the feminine Flower dress of the 1940s, the sweet Gingham dress of the 50s, 1960s’ signature MOD dress, the Ascot dress of the 70s, the Zip dress so reminiscent of the 80s, 1990s’ minimalist Asymmetrical dress, to the current decade’s modern dress.

There was also a travel segment that launched the ELLE luggage line featuring an array of soft and hard shell luggage in red, black, hot pink and copper colors, now available in the country.

Young fashionistas also took over the runway to show off the Juniors and Kids F/W collections. This, of course, was my favorite part of the show because the kids were just so adorable!


Girls are all set to be the belles of the ball, with flowing, delicate dresses, metallic knits, couture- style suits, tutus and sparkling skirts. Touches of gold, red and silver, plus luxe embellishments like quilting, embroidery and sequins further elevated the collection’s sophistication. The boys weren’t left behind, fashion-wise, of course, with trendy bottoms, and cheerful, graphic tops fit for the festive holidays.



It was such a super chic event. I can’t wait to browse their current selections for a nice Christmas outfit for my son! ELLE Kids, by the way, is available at all leading department stores nationwide and at the Ogalala Store at the East Wing of Shangri-La Plaza.

For more information on ELLE Kids apparel, visit the ELLE Kids Facebook page and follow them on Instagram and Twitter.

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  1. Congratulations, Elle! More success in the coming years! 🙂

  2. I’ll check out ELLE for my baby girl. Mukhang ok ang mga dresses nila eh.
    Celerhina Aubrey ★ recently posted…Cheers For a #BetterMeMy Profile

  3. congrats ELLE! Hope to check these out soon 🙂 clothes looks so nice and good for children,
    Melisa Sanchez recently posted…JAPAN & SAUDI GOLD (Ideal Gifts for Christmas)My Profile

  4. I like stylish dresses for kids. Just no make-up for them at a very young age. =)
    Gilian recently posted…Words, Women, and WondersMy Profile

  5. OMG these kids are all lovely and glammed up! Happy anniversary Elle!
    Nilyn Matugas recently posted…Blogger Tips: How to keep your blogging activities organized?My Profile

  6. Elle is one of my favorite brands for my little girl. They make lovely clothes!
    Kim @ Mom On Duty recently posted…#ShareTheDelight With Chips Delight Chocolate Chip Cookies (Yummy Recipes Inside!)My Profile

  7. Ang gaganda naman ng damit for baby girls! Wish to have a baby girl 🙁 Maybe I’ll just buy for myself haha 🙂 but I did bought some clothes for my boys before and I really love their designs and very light on the pocket.
    Arcee Miranda recently posted…Priceless Haka Shakes Covent GardenMy Profile

  8. The kids are so high fashion. I do prefer them in more rugged outfit though where they can have real fun as kids. These are perfect though for speacial ocassions.
    juvy ann recently posted…SINGAPORE-MALAYSIA ITINERARY 2015My Profile

  9. I love the clothes! They look so fab! Parang ang sarap magshopping haha
    Maan recently posted…Getting Right With GodMy Profile

  10. Elle will be my go-to boutique store once I have a baby girl. Thank you for sharing!
    Mhaan Arambulo-Delos Santos recently posted…Bioré Cleansing Oil Cotton Facial Sheets ReviewMy Profile

  11. awwww kicking myself for missing this!

  12. I love their dresses. A mommy of a cute little girl here, hihi.
    Kat Rodriguez recently posted…My Divisoria Craft Supplies HaulMy Profile

  13. My son has ELLE shoes. Love their collection.
    Mommy Levy recently posted…DIY Lapu-Lapu (Filipino Hero) CostumeMy Profile

  14. Loev Alyanna’s style talaga! She dresses so chic and appropriate. Hindi kailangan mag show ng much skin to look glam. 🙂
    Roxi Santiago recently posted…Things We Love: Cetaphil Baby Ultra Sensitive Baby WipesMy Profile

  15. Nice collection, perfect for the holidays 🙂

  16. I’ve read a post from one mom where her daughter got to walk on the runway also during this event. So cool! 🙂

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