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Remember back in the day when squeaky clean skin meant healthy skin? Well, if that’s what you believe then you’re being misled. Apparently, most moms are being misled to believing their babies’ skin is healthy. In a study conducted by J&J among moms, 10% believed their baby had dry skin, yet after diagnosis, they found out that 60% of their babies actually have clinically-visible dry skin. The truth is, the resulting after-bath squeaky feeling from using bar soap is already a clear indication of dry skin, even with visible flaking or roughness.


So what are we to do if our family has soap-damaged skin? Well, Johnson’s thought that they can help transform moms into Supermoms, ones who can make sure their family gets the best care possible. They did it through the Johnson’s Supermoms’ Transformation event held last July 5, 2016 at Market, Market where the new JOHNSON’S® Milk+Oats™ Baby Bath and Lotion were officially launched.

The event had moms, including myself, participate in games in a Z-shaped activity area designed to help them go from being a regular mom to being a Supermom! The first phase of the Supermoms’ Transformation informed them of the hazards posed by squeaky-dry skin caused by using family bar soap, visualized by the rapid drop of moisture through the “healthy skin meter”, with the soap being cast aside afterwards.

Next they were introduced to the super powers of milk and oats – two potent ingredients specifically formulated to restore soap-damaged skin to its healthy, moisturized state. Demonstrated through a fun, ingredient-catching game, the healthy skin meter was immediately filled up by the power of Milk + Oats.

Dr. Ma. Victoria Dizon also informed the guests of the gentle, skin-friendly moisturizing properties of Milk + Oats ideal for baby and mommy use. For a first-hand experience of the power of the new JOHNSON’S® Milk+Oats™ baby bath and lotion, guests applied the products on their skin, with the healthy skin meter instantaneously detecting the increase in moisture. I can attest to the fact that my skin really did register a higher moisture content after using both the JOHNSON’S® Milk+Oats™ baby bath and lotion.


Finally, bedecked with several “super items” (armband, gloves and cape) collected from the previous areas, the last phase of the Supermoms’ Transformation sees guests become Super Moms: transformed by the knowledge of harmful soap experience and the restorative power of Milk + Oats!


The event was also the official launch of the new ambassadors, supermom Marian Rivera-Dantes and Baby Zia.


Marian excitedly shared her adventures as a new mom and gave tips on what she does to help protect Baby Zia’s skin. She even gamely completed her own transition into being a Super Mom by trying all the games in the activity area.

This was apparently Baby Zia’s first public appearance together with her mom. I was half expecting her to cry when there was suddenly a big burst of confetti thrown on the stage when she was introduced and people cheered. But Baby Zia actually kept her composure! That little girl is seriously so cute!

You can let your own super skin transformation begin too. #IbalikAngFeeling with JOHNSON’S® Milk+Oats™ Baby Bath and Lotion. JOHNSON’S® Milk+Oats™ baby bath and baby lotion are now available in leading supermarkets, drug stores, and department stores nationwide for Php100.75 and Php168.25, for 200ml, respectively.

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  1. i love johnsons! I will definitely use this on Choi soon as the one he is currenly using runs out! Thanks for sharing! Btw, I love Marian! so pretty!

  2. I use Johnson’s rice + milk for my sons sometimes, I would love to try this one with oats. I have a jar of unused oats at home, I even want to use them on my own skin. haha =)
    Gilian recently posted…Comment on START on what you want to finish. by GilianMy Profile

  3. Baby Zia, so pretty! We don’t use Johnsons products anymore, but when I was in high school, I used Johnsons products for my skin and it was always baby-bottom smooth lol!
    Maan recently posted…Messy Haul: 2 Super Sulit Finds from LazadaMy Profile

  4. Oh, Yan and Zia were there! Awww! J&J is a trusted family brand for years already. I’m still using a few J&J brands for Nate. This I haven’t tried out yet, though.
    Nilyn Matugas recently posted…Wee Weekend ActivitiesMy Profile

  5. I still use this for my toddler until now, and yeah! It’s really good for him 🙂
    Melisa Sanchez recently posted…SPLASH Your Summer at Splash Island!!My Profile

  6. I use a different brand now for Z since that is what works for him. But I have been using Johnson’s milk bath myself for the longest time. Maybe I should try this new one. 🙂
    Liz A recently posted…Chicdriven Women Empowerment Expo…My Profile

  7. We haven’t tried this product yet. With their lovely endorsers, I’m sure this product will be a hit with moms.
    Maria Teresa Figuerres recently posted…Product Review: Bubble Man Dishwashing LiquidMy Profile

  8. Finally! An oats lotion that’s affordable. The one I use kasi before was imported pa and so expensive. This one is as effective but cheaper thanks for sharing

  9. I still have a bottle of that from an event I attended last time. My youngest is still using body wash of J&J 🙂
    TweenselMom recently posted…9th Robinsons Supermarket’s Fit and Fun Wellness Buddy RunMy Profile

  10. Oooh I wonder how this compares with Aveeno (which also has oats and is from J&J).
    Rowena Wendy Lei recently posted…Tonymoly Crystal Lovely Eyes ReviewMy Profile

  11. We are using the blue and white variant for quite some time now. I love the smell and long lasting. Next time, will grab this variant naman. Thanks for sharing!
    Mhaan A recently posted…Laverne Makeup & Beauty Tools Sanitizer [Review]My Profile

  12. Honestly, I was turned off by J&J after reading a post that went viral on fb. Thanks for sharing this. 🙂
    Pinknomenal recently posted…Blog #61: What’s In My Pouch – New Korean Makeup FavesMy Profile

  13. It is good that more and more companies are now tapping natural ingredients and raw materials for their products, especially those made for babies. They give mums more interesting options to choose from. This looks really interesting, I wonder if pwede pa kay Jared, though. 🙂
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  14. I fall in love with Johnson’s milk, since the first time I bought it! It’s so pleasant and soft! I can’t even imagine taling a shower without it now!

  15. […] Top 7: #IbalikAngFeeling ng Healthy Skin with Johnson’s Milk & Oats Baby Bath and Lotion […]

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