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I became interested in home appliances only when I already had my own family. That’s because for the first time ever, it was also when we first started buying our own appliances for our house. However, my interest was centered only on two things: brand and price. That’s mostly because the appliances such as the washing machine, dryer, and refrigerator, were mostly used by our helpers.

Since I became a WAHM in 2010, I’ve become more hands on with the chores. In fact, for the past almost two years, we haven’t had household help at all. So, the chores are shared by myself, hubby and our tween daughters. But I still do about 70% of them.

It was only when I became truly hands-on at home did I realize that in choosing appliances, one can’t think of just the brand and the price. Quality is definitely a big factor too and so are user-friendliness and ease of use. What brand do you think of when you consider these things? One of the brands that come to mind is GE because it has been around for years and is really known for being a top quality brand. Because of that it also comes with a price.

But did you know that you can now get the same quality for a lower price from another brand? Yes, you can because mabe is here!

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What people may not realize is that many of GE’s top-quality products, including their refrigerators, washing machines, and more, are actually manufactured by their Mexico-based partner company, mabe.

mabe started in 1946 in Mexico and has since expanded its reach globally, manufacturing 13 brands in 15 plants and distributed products in 75 countries internationally. mabe products include refrigerators, freezers, cooking products, washers, dryers, air conditioners, microwaves, range hood and water dispenser.

 

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Last September 8, I was invited to take part in mabe’s media launch at the Marriott Hotel.

 

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mabe, a Mexico-based partner company of GE officially launched its brand in the Philippines, bringing high-quality products with better features to the local market at a more affordable price. mabe boasts innovative designs and intuitive technology developed by their development center which is one of the largest and most advanced in the world. Currently, mabe manufactures 13 brands in 15 plants distributed from Canada to Argentina and its products are sold in over 75 countries all around the world. Standing from L-R is Norman Reynoso, Marketing Manager of CYA Industries, Erica Ip, product manager of mabe International, Franklin L. Chan, General Manager of CYA Industries, Ramiro Perez, Director for new Business and International sales of mabe, Ambassador ​​Julio Camarena Villaseñor, Ambassador of Mexico to the Philippines and Jane Lo, General Manager of mabe International – Asia.

 

mabe aims to “keep the modern home a happy one by ensuring that those who work the hardest in them—moms—enjoy a more efficient and stress-free experience”. The appliances they manufacture are designed to make housework less of a chore for the modern homemaker by being practical, easy to use, feature-rich, and reliable. In fact, I learned that the company’s tagline is

When your home works, everything works.

Isn’t that great news for moms like us? I personally am excited because as a work-at-home mom, I often have to multitask just so that I can finish all my chores, tend to hubby and kids plus meet my article deadlines for my clients. I really need appliances that will make my life easier.

Now, mabe would like to share with you why their appliances are the best for your home.

1. They’re affordable.

This isn’t just in terms of the price you pay to take a mabe appliance home with you. Inverter technology that powers a side-by-side refrigerator will use up less power in the long run than similar non-inverter products, and if ever there was a time to find ways to cut down your electricity bill, this is it. Even the fact that the space inside your fridge is designed to let you find things faster means you’ll be using less power because the refrigerator door will be held open for a shorter amount of time. And you might not realize it, but the money you save because your washing machine doesn’t use quite as much water as other brands do can add up to quite a lot.

2. They’re easy to use.

mabe’s technological developments have been geared toward coming up with more intuitive designs and features, the better to keep the “work” in “housework” to a minimum. For example, many of mabe’s appliances are designed to have intelligent one touch control that are meant to make it easier for everyone in the household to operate. At a touch of a button, the microwave tells you exactly how long to prepare each veggie or consumers can select the programs that fit their washing needs.

3. They offer innovative features.

The advantages mabe appliances offer aren’t limited to matters of design and practicality, they are constantly pushing for technological innovations that make the home a safer, more hassle-free place in which to live. This includes, for example, equipping your refrigerator with a smart station so you can control the conditions inside without even opening the door—that includes adjusting the temperature, setting the ice factory to automatically refill your ice tray, and programming the fridge to chill foods at a quicker rate. mabe has also designed washers that include programmable wash habits, safety locks, and more.

4. They’re reliable.

Appliances like refrigerators, washing machines, dryers, ovens, and more are not spontaneous purchases. In fact, it would ideal if you had to buy one of each item once and then never again. This is the kind of quality mabe appliance owners can appreciate, thanks to the measures the company takes to ensure that its products are the best of their class and designed for the purpose for which they will be used.

Now, I say, those are definitely great reasons why moms like us should choose mabe. I personally am very excited about two of their products. Let me share them with you.

mabe Top Mount No Frost Refrigerator (RMS1951z)

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I love that this model is so spacious. Plus, it has external LED controls with Smart Stations. You no longer have to open the refrigerator just to control it’s temperature. And, the coolest thing about this is the compartment outside, which allows you to store items that you usually get from your refrigerator several times a day, such as water. With this compartment, you no longer have to keep opening the refrigerator so many times. It will definitely help lessen your energy consumption.

 

mabe Laundry Center 15 kg (MCL1540EE)

If there’s a chore that I really dislike it would be doing the laundry. It’s such a tedious job and with a family of five, you can just imagine the amount of laundry I need to wash in a week. Take note that we only have a manual washing machine and spinner. What I really wish for is a fully automatic washing machine, which will allow me to just leave the clothes there and come back for it when the washing and drying are all done.

So, just imagine what my reaction was when I saw this during the launch.

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This model from mabe can wash up to 15kg of laundry and it can wash, spin, rinse and dry too! This will surely cut down on the time I spend doing laundry. Plus, I love that the size is just right for a small apartment like ours! I love, love, love this and hope and pray that we’d be able to have one in our place in the near future.

mabe has a lot more appliances in store for not only homes but for hotels and condos as well. Clearly,  with mabe, there’s no reason why anyone should settle for less when it comes to outfitting their homes.

For more information on mabe, visit www.mabeinternational.com.

 


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14 Comments

  1. It’s nice that they are affordable and reliable. This is an excellent partnership.
    Franc Ramon recently posted…Husay at Malasakit is the Unilab WayMy Profile

  2. GE really are the best appliances out there, would love to try a mabe.
    Manu Kalia recently posted…Low Back Flexibility Exercise Using Tennis BallsMy Profile

  3. im more of a brand person, i live with my parents but I usually buy the appliances but after reading this, im amazed,brand and affordable price in one. the next time i buy, i’ll definitely look for their brand. 🙂

  4. It’s good that you shared about MABE. We’re due to get ourselves a new refrigerator sometime soon, I’ll look up MABE.

    I remember once when appliances were so complicated to use – it’s good that more are coming up with user-friendly ones. I tend to buy the less known products, not only because they’re cost so much less, but also because they’re easier to understand.

    Anyway, when you say more affordable…how much more affordable?
    May De Jesus-Palacpac recently posted…Tasting a bit of Singapore at Wee Nam KeeMy Profile

  5. *not only because they cost so much less
    May De Jesus-Palacpac recently posted…Tasting a bit of Singapore at Wee Nam KeeMy Profile

  6. I need that washer/dryer thing for the new condo!!! Too bad I missed this event. Huhuhu.
    Patty | MrsC recently posted…#MotherhoodMonday On Acceptance and RejectionMy Profile

  7. That washer/dryer is so fab. My husband and I lived together for 5 years without washing machine. When baby came, we realized we need a good one and what we have now was my mom’s old machine pa.
    Paulline @ milastolemyheart recently posted…Trending Now: Princess Sarah Potato Memes and My Top 10 FavoriteMy Profile

  8. You are right! Quality and ease of use are things to consider when buying appliances. Tapos ako, I make sure its energy saving. Hehehehe!
    Reigne recently posted…Breastfeeding Journey: Myth BusterMy Profile

  9. I’m super curious how much cheaper this brand is compared to others. I’ve started to learn to appreciate value for money purchases hehe.
    Patty | MrsC recently posted…October is for Chasing DreamsMy Profile

  10. A year ago, I bought a new refrigerator at MABE and up till now I can say that they have a great quality when it comes to providing a great appliances. Worth every penny.

  11. I saw your product AS I WAS READING THE NEWSPAPER TODAY. AFTER READING THIS, MY ONLY CONCERN IS THE SERVICE. GE?
    I AM CHANGING ALL MY AIRCONS AND REF CASUE MY ELECTRIC BILL ISN’T GOING DOWN.

    THANK YOU!

  12. I bought this Mabe washing machine model WMA064XESX0 when I tested it it is defective. Cannot complete cycle no alarm sound. So I called service center and they found out that it is really defective I am so disappointed. Why they passed the unit and have defects.

  13. This is very interesting.

    I’ve seen a few great GE products recently that seemed pricey. I didn’t expect that similar features could be found for a fraction of the cost by buying Mabe brand.

    Unfortunately their international website seems to be under construction at the time, but I will clearly get back to check where we can buy Mabe brand appliances in Canada.

    1. Wow, I am a Mabe servicer and find much to be desired when it comes quality and reliability!!!

      And, communications with MAYBE, is a Mexican nightmare.

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